INX Can Design contest voting opens
A week-long voting period for the second annual Colored by INX Can Design Contest has begun. Voting is now open to the public on the INX International Ink Co. Facebook page through until 17 May.
All of the contest entries submitted were created by designers who used the popular INX Metal Color Catalog. Eligibility required the commercially available products to have been designed between 1 January and 31 December 2020. Each submitted design also needed to include the use of no less than two colours from the INX Color Perfection library.
Judged by representatives of the INX Color Perfection team, five finalists were selected based on originality, overall design aesthetics, best use of the colour palette, and the project statement indicating how colour factored into their final designs. Below are the respective finalists and their product names:
- Great Lake Brewery, Crushworthy Lo-Cal Citrus Wheat
- Wis-Pak, DOC Soda
- Brewery Ommegang, Neon Rainbows IPA
- Duvernois Creative Spirits, Romeo’s Gin Spritz
- Jacki O’s Brewery, Who Cooks For You Hazy IPA
“We’re excited to celebrate and promote the best-of-the-best in beverage can design, said Renee Schouten, Director of Marketing for INX International Ink Co. “We introduced the contest over a year ago, and as more brand owners and graphic designers use the INX Color Catalog and appreciate its value as the single true colour standard in the metal decorating industry, the contest has attracted greater interest and awareness.”
More than 200 beverage brands, breweries, can makers, design agencies and other beverage marketers now rely on the INX Color Catalog. Regarded as a more efficient design-to-market process from a colour selection to on-shelf product viewpoint, it provides cost savings, brand consistency and colour accuracy advantages.