Truly Hard Seltzer announced a bold new variety pack that blends traditional punch with explosive fruit flavours for the punchiest hard seltzer experience yet.

Available across the United States starting May 10, Truly Punch Hard Seltzer features four new flavours: Tropical, Fruit, Citrus, and Berry. 

The new line can be found in bright, colourful red packaging that’s representative of the bold, full flavours inside the cans. 

Each style has only 1 gram of sugar, 100 calories and 5% ALC/VOL, just like the rest of the Truly lineup.

Truly Punch follows on the heels of last year’s number one entry into hard seltzer, Truly Lemonade, which is five times the size of the number two hard seltzer lemonade and currently this year’s number one hard seltzer innovation, Truly Iced Tea Hard Seltzer with a 4.6 share in hard seltzer over the latest 13 weeks. 

“We continue to keep our drinkers top-of-mind with each innovation we bring to market, creating refreshing and unique hard seltzer options that our drinkers have come to expect, but with less sugar and more fruit flavour,” said Casey O’Neill, Director of Product Development at The Boston Beer Company. 

“After testing roughly 200 recipes with nearly 2,000 drinkers, Truly is proud to welcome the four new Truly Punch flavours into the fold.”

VP of Truly Brand Don Lane says the goal is to reward loyal drinkers and bring new drinkers into Truly. 

“Truly Punch opens the door to a whole new category of drinkers because of its approachable, bold-yet-familiar flavour,” says Lane. “Truly Punch is our biggest flavour yet and arrives just in time make this highly anticipated summer even better.”

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