VIVE Hard Seltzer to be sold more widely


VIVE Hard Seltzer, a widely-recognised regional power player in the highly competitive hard seltzer category, has announced its long-anticipated launch into H-E-B supermarkets. 

Ohio’s leading regionally crafted and produced hard seltzer will soon bring its first-of-its-kind Fruit Punch Hard Seltzer Variety Pack to Texas store shelves, taking another bold step into the adult beverage industry. 

With a commitment to quality of ingredients, purity of flavour and authenticity, VIVE PUNCH will be available beginning this June at an SRP of $15.99 for each 12-pack of naturally sweetened flavours like Original Punch, Southern Punch, Sunrise Punch and Tropical Punch.

VIVE is entering the Texas market by offering something that deviates from the norm: VIVE PUNCH. In a survey of over 600 consumers, the VIVE brand found the nexus of fruit-based, sweet, sparkling beverages were preferred. 

Launching this new variety of the VIVE brand will make it the first and only carbonated, alcoholic punch on shelf.

“We’re incredibly proud of our ability to bring our new VIVE PUNCH to Texas. The hard seltzer category is highly competitive, and we just knew we needed to continue to innovate BIG and put the product into the hands of consumers who think BIG, too,” says Jake Rouse, Co-Founder and CEO at Braxton Brewing Company. 

“Each of the four PUNCH flavours deliver exactly what the name promises, from Original Punch to Tropical Punch, and we’re excited to ‘wow’ our new Texas fans with this launch.”

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