2Wine aim for best summer ever
Amsterdam-based 2Wine are out to make ‘to wine’ the hottest verb of the season – with Ardagh Metal Packaging’s specialist Wine Can taking centre stage.
2Wine’s new trio of 250ml slim cans comprise a Sauvignon Blanc, a Merlot-Cabernet rosé, and an Italian sparkling wine to toast to the return of good times.
With wine in cans being a fast-growing sales sector, predicted by Euromonitor to reach 400million cans in 2023, the 2Wine range responds to several current lifestyle trends.
Ardagh’s Wine Cans not only preserve the quality and taste of delicate wine, they’re also extremely portable, quickly chilled, light, shatterproof and easy to recycle.
The attraction of wine in cans also reflects a shifting consciousness around healthier lifestyles and packaging choices among Millennials in particular.
Wim Lochtenberg, founder and CEO of 2Wine BV said: “Though 2Wine appeals to all generations, we see younger wine drinkers actively looking for ways to have fun while not neglecting the planet.
“Our ambition for 2Wine is to offer a tasty, stylish and sleek product that’s also sustainable, so friends can simply grab a can to drink or to share anywhere, any time, and feel good about showing off their choice.”
Adriana Escobar, Product Manager at Ardagh Metal Packaging – Europe, said: “The stunning 2Wine cans really are a case of ‘all class’.
“We’re proud to see more and more customers embracing our innovative Wine Can, reaching new markets and exciting the end consumer with trendy new options for their summer fun.”
The 2Wine range is available in Albert Heijn supermarkets across the Netherlands, with distribution soon expanding to other European countries.
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