Beefeater RTD cans hit shelves


Pernod Ricard UK’s Premium Gin launched three new ready-to-drink (RTD) can varieties: Beefeater London Dry Gin & Tonic, Beefeater Pink Strawberry Gin & Tonic and Beefeater Blood Orange & Tonic.

The 25cl, slimline cans have an ABV of 4.9% and are already on the shelves in stores.

 2021 has already been a significant year for Beefeater with a raft of new innovation and investment: the launch of new and more sustainable packaging across its range, a new flavour – Beefeater Peach & Raspberry – and a multi-million-pound campaign that celebrates the Spirit of London. 

Pernod Ricard UK is continuing to capitalise on this momentum with the launch of brand new RTD cans, the first in the UK for the brand, which have been given a new look and feel that aligns with the brand’s improved packaging.

 Chris Shead, Off-Trade Channel Director for Pernod Ricard UK, said: ”Post-lockdown, with new measures in place, consumers will continue to socialise more outdoors and will be looking for that sophisticated drink from their favourite bar. 

“The new cans are the perfect blend, created by Master Distiller Desmond Payne MBE, and will recruit new consumers wishing to try our Gin before they buy it. 

“Beefeater’s target audience of 25-34-year-olds are always looking out for the latest trend and keen to socialise with quality drinks either at home or outdoors, and the new Beefeater RTD cans will support them in this quest.”

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