Harrods enter hard seltzer market with Lilo partnership


Harrods has teamed up with Scottish brand Lilo to launch its first ever hard seltzer.

The partnership will see the luxury retailer’s Food Hall customers able to buy a low-calorie, low-alcohol range, including the Lilo White Grape & Elderflower and Lilo Cranberry & Rosehip flavours.

Lilo’s beverages are made with Scottish water and distilled botanical spirits and have 3.5% ABV. They also contain only 50 calories per can.

The brand, part of The Alcoholic Water Company, launched in the UK early this year.

“At Harrods, we want to provide our customers with confidence that they have access to some of the best products in the world. It is with this ethos in mind that led us to select Lilo as our sole representation in the hard seltzer category,” said Harrods buyer Nick Fleming.

The new products retail at £2.50 per single can, or £26 for a 12-can pack.

Hannah Fisher, co-founder of The Alcoholic Water Company, said: “We are delighted with our listing at Harrods, as we know that being a great tasting unique product with style is a prerequisite to obtaining a listing in such a world-renowned Food Hall.

“I believe that by stocking Lilo Hard Seltzer, Harrods is ready to meet the rising demand for premium hard seltzer.”

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