Co-op to host reverse vending machines at five festivals
Co-op will host reverse vending machines for drinks cans and plastic bottles at five music festivals this summer.
The supermarket will host the machines at Creamfields, the Isle of Wight Festival, Latitude, Leeds and Reading.
The aluminium cans collected will be recycled into other aluminium products, while the plastic bottles will be turned into RPET pellets that can be made to make Co-op uniforms.
“Festival-goers have previously responded well to the reverse vending machines in our pop-up stores and it’s fantastic that we now have a festival-themed closed-loop system in place for the bottles and cans we collect,” Co-op’s director of marketing experience Amanda Jennings said, per edie.
“After facing a global pandemic, the whole world is extremely conscious of cleanliness, and as such, there will likely be an increase in single-use plastic usage,” added Zak Johnson, Reborn’s founder, who create recycled corporate clothing and merchandise.
“It’s really encouraging to see big businesses like Co-op increasingly focus on sustainability and do their part to turn this plastic waste into something useful and long-lasting.”
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