Leinenkugel to debut new canned beers
Coming off a resurgent summer for Leinenkugel’s Summer Shandy, the brand plans to debut two new lagers: a collaboration beer made with Hofbräu München, and a new winter seasonal, Chocolate Dunkel.
The two new lagers will sit aside two of Leinenkugel’s’ seasonal favorites.
The new additions come as the brewery seeks to lean into its flavourful array of beers, led by flagship Summer Shandy.
“The one thing we hear from consumers all the time is how Leinenkugel’s beers just offer more flavour and more variety,” says Dick Leinenkugel, president of Jacob Leinenkugel Brewing Co.
“Collaboration Lager and Chocolate Dunkel are going to meet those expectations.”
Collaboration Lager, a German-style amber lager, is the second collaboration between Leinenkugel’s and Hofbräu, which has been brewing in Munich since 1589. It will line up next to Oktoberfest as a fall seasonal offering.
Leinenkugel’s will also release Chocolate Dunkel, which combines the crispness of a dark lager with “just the right amount” of chocolate flavour, Dick Leinenkugel says. It will pour alongside Toasted Bock this winter.