Pepsi-Cola Soda Shop launches
PepsiCo enlisted the help of pop star Doja Cat for the launch of Pepsi-Cola Soda Shop in the US.
The beverage celebrates the 50th anniversary of the musical Grease in its new ad campaign and wants to transport consumers back tot he days of the soda shop.
Pepsi-Cola Soda Shop uses real sugar to enrich its Cream Soda and Black Cherry flavours, available to buy in 20 oz bottles and 12 oz cans.
“Pepsi has a great heritage in music and we couldn’t be more thrilled to continue this legacy by partnering with Doja Cat around the launch of Pepsi-Cola Soda Shop,” said Todd Kaplan, VP of Marketing – Pepsi.
“With a nod to the nostalgic soda shop flavors of the past, Pepsi-Cola Soda Shop is sure to become an instant classic in our limited time offering lineup.”
A play on the original Grease number ‘You’re the One that I Want’, the music video-style ad sees Doja Cat walking through the school campus and dancing in the local diner, on the hunt for a can of Pepsi-Cola rather than a man.
“Working with Pepsi on this remake of ‘You’re the One that I Want’ has been surreal,” said Doja Cat.
“It’s such an iconic song and brand, so to have the creative license to put my own spin on it for the launch of Pepsi-Cola Soda Shop was a once-in-a-lifetime opportunity; I had to be a part of it.”