Topo Chico Hard Seltzer to be sold across US
One of the hottest hard seltzer brands in the US, Topo Chico Hard Seltzer, is expanding nationwide in January 2022.
Molson Coors Beverage Company made the announcement on Wednesday evening at its annual distributors’ convention.
Topo Chico Hard Seltzer started out hot when it launched in March in 16 markets, grabbing a 20 share in Texas in its first week.
Since then, it’s continued on a torrid pace, ascending to the No. 6 slot in the segment, according to IRI multi-outlet and convenience store data for the week ended Sept. 5.
“Topo Chico Hard Seltzer came out of the gate extremely strong when we launched last spring, so we couldn’t be more excited to finally bring this legendary hard seltzer to people across the country,” said Matt Escalante, senior director of seltzers at Molson Coors.
“We constantly hear drinkers asking when Topo Chico Hard Seltzer is coming to their market. Now we have an answer for them.”
With four distinct flavors — Strawberry Guava, Tangy Lemon Lime, Exotic Pineapple and Tropical Mango — Topo Chico Hard Seltzer blends purified sparkling water, a gluten-free alcohol base and natural flavors, with minerals added for taste.
It is inspired by Topo Chico sparkling mineral water. The company sees Topo Chico Hard Seltzer as a key part of its strategy to win a 10 share of the hard seltzer segment by the end of the year.
While the segment has slowed over the summer led by declines among the largest players in the space, Molson Coors’ brands, including Vizzy Hard Seltzer, have grown at an impressive pace. The company’s seltzer portfolio is up 158% over the most-recent 13-weeks, per IRI. That’s compared to just 4.4% growth that the segment has posted.
“We expect (demand) to be so big that we are starting to build inventory now to ensure we have enough supply for a massive launch,” Escalante said at the event in Las Vegas.
Molson Coors produces, distributes and markets Topo Chico Hard Seltzer as part of a brand authorisation agreement with The Coca-Cola Company, which acquired the Topo Chico brand in 2017.