Budweiser’s limited edition cans celebrate Detroit music
Anheuser-Busch is launching limited edition cans to celebrate music legends of Detroit.
The new Budweiser cans have been brewed slightly differently to normal and include one new ingredient: the sounds of Detroit music legends, The Temptations and Alice Cooper.
During the brewing process for 500 select cans, a mountain of speakers was set-up surrounding the tanks before canning to ensure the sounds of Detroit were thoroughly infused into the beer.
The extra-special, limited-run cans are labeled with R&B if they were brewed to the sound of The Temptations or Rock, if they were exposed to Alice Cooper during brewing.
Each can will then be marked with a number out of 500, to signify the rarity of these cans.
Each can includes the Detroit skyline and is inscribed with “Detroit, Motor City Music”.
Additionally, the traditional Budweiser creed has been replaced with sound waves signifying the sounds of Detroit
The cans are available exclusively in Detroit wherever Budweiser is sold.