CBD beverage brand expand distribution
Veryvell, the non-alcohol line of hemp-derived CBD beverages produced and sold by Truss CBD USA, is expanding to 17 US states.
Veryvell debuted its canned beverages in the Denver area late last year, and added beverage drops to the portfolio last spring.
Most recently Truss CBD USA expanded retail distribution across Colorado. Now, consumers from Alaska to Florida can purchase the product online.
Veryvell is now available to consumers in 17 states: Alaska, Arkansas, Colorado, Connecticut, Florida, Iowa, Kentucky, New Jersey, New Mexico, New York, Ohio, Oklahoma, Oregon, Texas, Vermont, Virginia and West Virginia. Customers in those states can initially purchase Veryvell online via www.trusscbdusa.com.
“We have continually backed up this ambition by developing strong partnerships and launching new products. And today we’re thrilled Truss CBD USA is expanding Veryvell beyond Colorado as it supports our ambition to grow beyond the beer aisle,” says Pete Marino, president of Molson Coors’ emerging growth division.
“A direct-to-consumer approach will help us raise awareness for Veryvell in new markets as Truss USA continues to evaluate retail market opportunities, which of course would leverage Molson Coors’ distribution network when more of our wholesalers are ready for CBD beverages – just like it did in Colorado,” he says.
“We aren’t just talking about making Molson Coors a true beverage company, we’re doing it.”