Topo Chico Hard Seltzer expanding to Canada
Topo Chico Hard Seltzer is expanding into Canada next year, Molson Coors has announced.
The brand will roll out in select Canadian markets on- and off-premise next summer with the original four core launch flavours: Strawberry Guava, Tangy Lemon Lime, Exotic Pineapple and Tropical Mango.
Topo Chico Hard Seltzer will be sold in 12-packs of 355ml cans and 473ml singles of Tropical Mango and Strawberry Guava.
At 4.7% alcohol by volume and 100 calories, Topo Chico Hard Seltzer will be made with a spirit base.
“This is a hard seltzer with a story. Not only that, it raises the bar in terms of great-taste and premium quality. When you put those two things together, you have the recipe for instant success,” says James Hall, senior commercialisation manager for beyond beer and flavour at Molson Coors Beverage Company in Canada.
Hall says the brand has a distinct point of difference that positions it for a successful rollout.
“What Topo Chico Hard Seltzer brings in Canada is something new. We’ve been looking at a lot of the familiar hard seltzer brands now for the better part of two or three years, and Topo Chico Hard Seltzer is something different,” he says.
“It’s a little exotic and has the ability to appeal to the experienced seltzer drinker who is looking for new brands and unique flavours.”