Topo Chico to release margarita variety pack
Topo Chico announced it will release a second hard seltzer variety pack featuring margarita flavours in 2022.
Each of the four tropical flavours in the Topo Chico Hard Seltzer Margarita Hard Seltzer Variety Pack, including Signature Margarita, Tropical Pineapple, Strawberry Hibiscus and Prickly Pear, will come in 12-ounce slim cans, and weigh in at 100 calories and 4.5% alcohol by volume.
“Most of the prepackaged margarita-flavouredoptions out there right now taste artificial and nothing like the actual cocktail,” says Matt Escalante, senior director of hard seltzers at Molson Coors Beverage Company.
“With Topo Chico Hard Seltzer, we’re capturing the complexity of a real margarita in hard seltzer form, infused with lime, salt and tequila notes and lightly sweetened with agave. We can’t wait for drinkers to try it.”
Introduced in March, Topo Chico Hard Seltzer is off to a fast start, proving to be a winner in the 16 markets where it launched.
Despite limited distribution, the hard seltzer already has captured a 2.4 share of the U.S. market, where it is the No. 3 new item in the total malt beverages category.