Anheuser-Busch and NFL extend partnership
Anheuser-Busch announced it has agreed a multi-year renewal as the global exclusive beer and hard seltzer sponsor of the NFL.
The partnership will include many new opportunities for the Anheuser-Busch brands, led by Bud Light, that will continue growing excitement among NFL fans.
“We are pleased to continue our partnership with the NFL to build meaningful experiences and connections for football fans across the country,” said Benoit Garbe, Chief Marketing Officer, Anheuser-Busch.
“Core to our people-centered mission in marketing at Anheuser-Busch, our objective is to bring together what people most care about and what our brands stand for. Our partnership with the NFL perfectly intersects with that goal.”
“Our continued partnership with Anheuser-Busch is centered on our shared belief that football has the power to build unforgettable moments for our fans,” said Tracie Rodburg, Senior Vice President, Sponsorship Management, National Football League.
“We look forward to continuing to work with A-B and their Club partners to bring new, on-trend experiences to life for our fans over the next five years through our partnership with Anheuser-Busch.”
In addition to the brewer’s exclusive sponsorship with the NFL, Anheuser-Busch also has 27 NFL team partnerships and endorsement deals with more than 25 current players.