Cardi B helps unveil vodka-infused canned whipped cream
Starco Brands and global artist Cardi B officially launched Whipshots, a canned vodka-infused whipped cream.
Whipshots combines luxury and indulgence with a unique flavour to create a boozy whipped cream that is unlike any other spirit on the market.
It has 10% Alc./Vol, does not require refrigeration, and is initially available in three delicious flavours: vanilla, caramel and mocha.
“At Starco Brands we pride ourselves on only commercialising products and technologies that are truly behaviour changing,” says Ross Sklar, CEO of Starco Brands.
“Whipshots is one of the most innovative products to ever hit the spirits vertical. This combines delectable flavours, cutting edge creative direction and a world class celebrity and influencer strategy. We are honoured and thrilled to be shaking up the spirits world and cannot wait for everyone to experience this party in a can.”
Every day throughout December, Whipshots will be dropping 500 cans for purchase through the official Whip Drop. This release program will allow fans to snag their very own can of Cardi exclusively on Whipshots.com, powered by the Spirits Network.
Leading the team in creative direction, cultural icon and established entrepreneur Cardi B is excited to be joining forces with the Starco Brands team as a partner of Whipshots.
Together with Starco Brands CEO Ross Sklar and Chief Mixology Officer Rob Floyd, Cardi brings her unique sense of positioning, playfulness and entrepreneurial expertise to Whipshots to disrupt a spirits marketplace that is currently dominated by conventional ideas.
“Whipshots is over the top, sexy and unique – kind of like me. It’s going to be a party in every can,” explains Cardi B. “No matter where you are, you can party like Cardi, and I’m so excited to finally be able to share this one-of-a-kind product with all of you.”
In partnership with world-class alcohol distributor RNDC, Whipshots is available online nationwide and will appear on shelves across the US next year. Whipshots is introducing the three flavours in three sizes – 50 mL ($5.99), 200 mL ($13.99) and 375 mL ($19.99).