Hard seltzer market to grow by 14.4% a year

marks & spencer

The global hard seltzer market is expected to grow at a CAGR of 14.4% during 2021-2026, according to a new report on ResearchAndMarkets.com.

The sector has enjoyed robust growth during 2015-2020 and that is expected to continue in the years ahead.

Keeping in mind the uncertainties of COVID-19, ResearchAndMarkets.com are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Hard seltzer is a carbonated or sparkling beverage similar to beer, with almost 5% alcohol by volume. It is made from brewed cane sugar or malted rice, along with soda water and flavourings.

Nowadays, hard seltzer is available in various flavours such as lemon, watermelon, lime, strawberry, passionfruit, pomegranate, and tangerine. It is considered a healthy alternative to regular alcoholic drinks as it is gluten-free with a low calorie, carbohydrate and sugar content. 

As a result, it is gaining popularity among health-conscious consumers and people suffering from allergies, and celiac, inflammatory and auto-immune diseases. 

The global hard seltzer market is primarily driven by the shifting consumer preferences toward beverages with a low alcohol by volume (ABV) content.

The growing popularity of flavoured alcoholic beverages and healthier alternatives has resulted in high demand for ready-to-drink sparkling beverages, such as hard seltzer, across the globe. Besides this, several manufacturers are introducing innovative product variants to expand their existing portfolio.

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