Miller Lite launches drinkable ornament
Miller Lite has launched a new product called Beernaments, a drinkable decor that double as fully functional ornaments.
The Beernaments represent Miller Lite’s latest innovation in drinkware, following the Cantenna and the Shoezie.
Fitting snugly around 8-ounce cans of Miller Lite, the Beernaments can be hung on the tree afterwards simply using the tab and a hook.
Six packs of Beernaments – beer sold separately – are available starting at 3 p.m. Eastern Time tomorrow for $19.75 at beernaments.com.
Miller Lite will release a limited quantity of Beernaments every day until they are sold out, and the brand expects them to be delivered by Dec. 25.
“With holiday gatherings ramping up, we know what people really want is authentic moments to connect with those they care about,” says Josh Robinson, associate marketing manager for Miller Lite. “Miller Lite’s Beernaments will make those moments fun and memorable.”
The brand has partnered with actor and comedian Jimmy O. Yang with a video where he shows how to best enjoy Beernaments, while providing his holiday decorating tips. The video shows Yang adorning his holiday tree with Beernaments, turning it from a sad afterthought into a 10-foot masterpiece.
“Longtime Miller Lite fan, first-time professional holiday decorator, I’m very excited to help bring Beernaments to beer lovers, holiday enthusiasts and just generally joy to the world,” Yang says. “Who wouldn’t want to drink beer out of an ornament?”