Dermocosmetic brand use aluminium tube for new product
French dermocosmetic brand Mustela has launched a new product that comes in an infinitely recyclable aluminium tube.
The brand debuted a Multi-Purpose Balm that is created with three Avocado Extracts epicycle from Peruvian organic avocados.
This is the first product in the brand’s new family range, which will have a specific logo and packaging.
The company decided to use aluminium for the packing and hopes to use more recycled aluminium in the future.
“For the moment, we are using virgin aluminium, but we are in full swing to find a way to use recycled aluminium tubes for even more circularity,” says Mustela in a statement.
The brand also says the aluminium tube also has ‘maximum formula delivery’ because it can be bended more than a conventional plastic tube.
The new product promises to nourish, restore and protect any dry areas of the face and body such as the neck, arms, hands, elbows, knees, feet, lips and cuticles.