Michelob ULTRA debuts NBA cans
Michelob ULTRA, the official beer sponsor of the NBA, is starting off the year with its first-ever line of uniquely designed, limited-edition NBA team cans for fans of 18 teams across the league.
The brand has partnered with four talented, emerging artists at the intersection of streetwear, sports and entertainment to bring these cans to life in a way that represents each city and brings joy to fans. The artists include:
- Sophia Chang (@esymai) – Captures the pride and joy of each team by referencing phrases and icons that speak true to each individual city, creating something that fans can resonate with.
- Drake Cereal (@drakecereal) – Tells the story about the community and the iconic moments that make an NBA team who they are, paying tribute to the past, present and future by creating a collection that is subversive and playful for local fans.
- Christophe Roberts (@therealcristophe) – Creates a “made by hand” feel by reinterpreting team mascots in a unique, loose and illustrative style.
- Chuck Anderson (@nopattern) – Showcases the iconic team logos on the top half of the can and pairs it with city-inspired imagery from the bottom half, allowing the designs to become textured and abstract while including prominent landmarks from each city. Michelob ULTRA created these NBA team cans to help bring even more joy to the experience of cheering on your favourite team by enabling basketball fans to rep their city while enjoying a refreshing superior light beer. Because ‘It’s Only Worth It If You Enjoy It’.
Michelob ULTRA’s NBA team cans are available for a limited time beginning January 17th, 2022 at local beverage distributors and arenas in participating markets.