Evian launches canned sparkling water
Well-known water brand Evian has announced the launch of its first canned sparkling water.
The brand’s new sparkling water will be available in Tesco stores in 330ml aluminium cans and one-litre plastic bottles from January 11.
Evian said the product was crafted by a ‘15-year natural filtration journey through the glacial rocks in the heart of the French Alps’.
Evian VP for marketing Shweta Harit said: “Evian Sparkling represents new possibilities for the brand, as we reimagine our uniquely sourced water into an exciting new product.
“This new product contains the perfect level of sparkles with its fine bubbles creating a subtle taste and gentle intensity.
“Available for the first time in recyclable aluminium cans, this latest innovation demonstrates our longstanding pioneering spirit that runs through everything we do at Evian.”
It comes on the back of a strong year for the brand, which added £16.2m in value sales as lockdown restrictions eased and the on-the-go market returned.
Last year Evian launched a new in-home water ‘bubble’ solution, Evian re(new), with a significant reduction in plastic packaging.
The company was certified carbon neutral globally in spring 2020, and achieved its B Corp status certification in 2021.