Global RTD alcohol market to reach $85.5bn by 2030


The global Ready-to-Drinks (RTDs) Alcohol market size was valued at $32.94 Billion in 2021 and it is expected to reach $85.5 Billion in 2030, according to a report by InsightAce Analytic.

The industry is predicted to record a promising CAGR of 11.2% from 2022 to 2030.

Alcoholic beverages are playing an increasingly important role in the emerging global economy as the number of consumers of spirits and innovation in alcoholic brands is proliferating. 

The number of premixed, fruit-flavoured, and spirit-based low alcoholic soft drinks and premixed cocktails has increased significantly worldwide. 

These products are known as alcohol-based Ready-to-Drinks (RTDs), which refers to any drink that contains an alcoholic beverage and a mixer that is retailed premixed in bottles or cans. 

These drinks create a ‘grab and go’ culture similar to cans and bottles of soft drinks.

Robust demand for flavoured alcoholic beverages and the adoption of low alcohol content beverages are predicted to fuel the RTD alcohol industry. 

The market is further driven by the consumption of RTD alcoholic beverages, including hard kombucha, hard seltzers cocktails, flavoured alcoholic beverages, and wine spritzers, which have increased in developing countries because of rising disposable income, raised health consciousness, and the easy availability of international brands. 

Over the forecast period, the RTD Alcohol market is expected to be fuelled by a Changing shift in consumption patterns towards healthier drinks across the globe. 

However, The Covid-19 outbreak has changed drinking habits and created immense growth opportunities for the alcohol eCommerce industry. The eCommerce business is seeing significant growth from a vast base, with online sales of beverage alcohol taking place all around the world.

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