Molson Coors and Coca-Cola create new alcohol brand
Molson Coors Beverage Company is taking another big step beyond the beer aisle with a new alcohol brand made with real fruit juice inspired by Simply, The Coca-Cola Company’s best-selling line of juices.
The first product, Simply Spiked Lemonade, will launch this summer in a variety pack.
Under an expanded agreement with The Coca-Cola Company, Molson Coors plans to bring Simply Spiked Lemonade to market in a variety 12-pack of 12-ounce slim cans featuring four flavours: Signature Lemonade, Strawberry Lemonade, Watermelon Lemonade and Blueberry Lemonade.
Select flavours also will be available in stand-alone 24-ounce cans. Each are made with real fruit juice and check in at 5% alcohol-by-volume.
For Molson Coors, the brand represents “a huge opportunity. There’s nothing in the market quite like it, which is really exciting,” says Jamie Wideman, vice president of innovation for Molson Coors.
Simply Spiked Lemonade is the latest brand slated to launch under an expanded agreement between Molson Coors and The Coca-Cola Company, which also teamed up last year to launch Topo Chico Hard Seltzer in the U.S.
Dan White, chief of new revenue streams for the Coca-Cola North American Operating Unit, said the two companies have combined their complementary skills to forge a “thriving relationship.”
“The proof is in the success of Topo Chico Hard Seltzer’s national expansion and the introduction of Topo Chico Ranch Water Hard Seltzer,” he says.
“With this momentum, we are excited to expand our relationship with products inspired by another one of our most valuable brands: Simply.”