New canned hard coffee launched with 8% ABV
Twelve5’s Rebel Hard Coffee is expanding their product portfolio and launching another-first to-market hard coffee innovation under the BOLDER platform.
BOLDER is latest addition to the ever growing Twelve5’s Rebel Hard Coffee lineup that includes 8 % ALC./VOL. in convenient, single serve cans.
“Twelve5’s Rebel and the Hard Coffee category have so much potential that remains untapped. We are focused on being a category leader and bringing to market what consumers are looking for in the right format, at the right retail locations,” said Michael Sargent, senior brand manager, Twelve5 Rebel Hard Coffee.
“Through our research, we learned that consumers wanted a ready to drink, single serve option of their favourite Hard Coffees for on-the-go occasions, like tailgates, sporting events, concerts, outdoor get togethers, vacations and the list goes on.
“Twelve5’s Rebel BOLDER Hard Coffee is that solution that brings convenience, flavor and experience all-in-one”
The unique flavours in the BOLDER Hard Coffee line-up include:
- Double Mocha BOLDER Hard Latte: Rich and smooth, Double Mocha Hard Latte is paired with an 8% ALC./VOL. kick!
- Salted Caramel BOLDER Hard Latte: The perfect blend of salty and sweet, Salted Caramel Hard Latte is paired with an 8% ALC./VOL. kick!
Twelve5’s Rebel BOLDER Hard Coffee line-up will be available in C-stores, Grocery Stores, Liquor Stores and other retail locations that sell single serve alcoholic beverages in early February.
Over 45 states currently distribute Twelve5’s Rebel Hard Coffee and Hard Tea products in 4 packs and 8 packs.