Topo Chico launches Ranch Water Hard Seltzer
Topo Chico is kicking off the new year by launching its Topo Chico Ranch Water Hard Seltzer in select regional markets and releasing its variety pack nationwide.
Inspired by the taste of the popular cocktail recipe made famous by Texas bartenders, Topo Chico Ranch Water Hard Seltzer features real lime juice and a refreshing, crisp taste.
The new canned beverage can be found in stores across Alabama, Arizona, California, Colorado, Georgia, New Mexico, Oklahoma, Tennessee, and Texas.
“There’s no cocktail in Texas more legendary than Ranch Water. Given the love Texans have shown for Topo Chico Hard Seltzer, it’s only natural for the brand to refresh the taste of the classic Texas drink like only we can,” said Matt Escalante, senior director of hard seltzers at Molson Coors Beverage Company.
“Between launching Ranch Water Hard Seltzer regionally and nationally distributing our variety pack, we’re hitting the ground running in the new year with a new flavour proposition and new markets across the country for drinkers to enjoy Topo Chico Hard Seltzer.”
Topo Chico Ranch Water Hard Seltzer comes in a single-flavour, 12-pack of 12 oz slim cans, with each can containing 4.7% alcohol by volume and 100 calories. The launch of Topo Chico Ranch Water Hard Seltzer is supported with a combination of online video, paid social, and influencer marketing.
“Introducing a Topo Chico Ranch Water Hard Seltzer that is inspired by the taste of the Ranch Water cocktail is a logical next step for the Molson Coors Hard Seltzer brand,” said Dan White, chief of New Revenue Streams, Coca-Cola North America Operating Unit.
“Molson Coors has been able to build Topo Chico Hard Seltzer into a successful brand in the United States in less than a year. We are excited to see continued innovation in this dynamic category from the Molson Coors team throughout 2022 and can’t wait for people to try Topo Chico Ranch Water Hard Seltzer.”