Ball Aluminium Cup on offer to fans at Super Bowl

Ball Corporation and Anheuser-Busch announced a partnership to bring the infinitely recyclable Ball Aluminium Cup to guests at SoFi Stadium in Los Angeles for the Super Bowl. 

The aluminium cups, which are also available to fans at major events and venues across the country and for purchase online and at mass retailers, are a demonstration of the partners’ commitment to advancing sustainability in the industry.

Ball, a leading global provider of infinitely recyclable aluminium beverage packaging, designed the lightweight aluminium cups to bring beverage packaging circularity to sports and entertainment venues in response to growing consumer preference for more sustainable products. 

As the NFL’s official beer sponsor and the presenting sponsor of the Super Bowl LVI, Anheuser-Busch is also doing its part by leveraging the reach of its Bud Light brand and sports partnerships to encourage recycling and sustainability behaviours among sports fans and support the brewer’s ambitious 2025 sustainability goals.

“At Anheuser-Busch, we are always looking for new ways to use our capabilities and scale to enable a circular economy and help create a future with more cheers,” said Angie Slaughter, Vice President of Sustainability Procurement at Anheuser-Busch. 

“We are committed to having 100% of our packaging made from majority recycled content or be returnable by 2025 and through this continued partnership with Ball, we are excited to once again bring a more sustainable packaging solution to sports fans at this year’s big game.”

The sustainable aluminium cups will be available to fans in 9-ounce, 20-ounce and 24-ounce versions across multiple locations leading up to and during the Big Game, including at the Halftime Show and the Bud Light Super Bowl Music Fest. 

“With its vast influence and reach, sports and entertainment has the power to be a true vehicle for change. At Ball, we’re committed to partnering with venues, teams and players to make a difference on sustainability by increasing use of infinitely recyclable aluminium beverage packaging, strengthening in-venue recycling, and educating fans on how they can live more sustainably,” said Dan Fisher, President and CEO-elect, Ball Corporation. 

“We look forward to teaming up with Anheuser-Busch and Bud Light for the third time to bring fans a more sustainable way to enjoy their favourite beverage at the Big Game.”

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