Bud Light NEXT celebrates launch with Super Bowl ad

Bud Light NEXT hits store shelves across the US and celebrated with the launch of its first Super Bowl ad.

“This Super Bowl, we celebrate a historic moment in Bud Light and Anheuser-Busch’s history: the introduction of Bud Light NEXT, our first-ever zero carb beer,” said Andy Goeler, Vice President of Marketing, Bud Light. 

“Ten years in the making, Bud Light NEXT is a symbol of our continued commitment to innovation. Now, on advertising’s biggest stage, we’ll pay tribute to those who are pushing boundaries and redefining the world around us every day.”

Featuring four vignettes synced to the tune of Barbra Streisand’s hit song Gotta Move, the new commercial titled, “Zero in the Way of Possibility” demonstrates what’s possible when you choose to break traditional conventions and challenges fans to re-think the status quo. 

From living in a cramped New York City apartment to roaming freely in a home upstate. From wandering traditional art galleries to exploring unique NFT communities. 

Ten years in the making, Bud Light NEXT is brewed for today’s 21+ consumers who have long desired a beer that breaks the barriers of a traditional lager and offers the sessionability and stats of a seltzer. 

In addition to offering zero carbs, the new super crisp light beer boasts 80 calories, 4% ALC/VOL and offers a clean, and refreshing taste. Bud Light NEXT is now available nationwide wherever Bud Light is sold.

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