Bud Light Seltzer is making some serious noise with the debut of its newest Super Bowl commercial with the help of celebrity chef Guy Fieri.

“When fans think Bud Light Seltzer, they think big, bold, loud flavours that are consistently pushing the category and going above and beyond consumer expectations,” said Andy Goeler, VP of Marketing Bud Light. 

“There’s no more appropriate way to bring fans a taste of our latest innovation, Bud Light Seltzer Hard Soda, than by introducing our new universe “Land of Loud Flavors” on the biggest and loudest stage possible.”

The new Super Bowl commercial tells the story of a group of friends who experience a blast of flavour after cracking open a can of Bud Light Seltzer Hard Soda, turning the nearby refrigerator into a portal to the magical world, “Land of Loud Flavors.” 

After entering, the friends are beckoned to present the bold taste of Bud Light Seltzer Hard Soda by none other than the mayor himself, Guy Fieri. After just one taste, Fieri declares Bud Light Seltzer Hard Soda to be the “Loudest Flavors Ever.” 

“Teaming up with Bud Light Seltzer for my first Super Bowl commercial feels like being the #1 draft pick. This team has always made the best commercials and I’m stoked I get to play for them,” said Fieri. 

“Bud Light Seltzer Hard Soda and I are all about loud flavoirs and I can’t wait for fans to see how the ‘Land of Loud Flavors’ comes to life!”

The totally unexpected Bud Light Seltzer Hard Soda variety pack brings the bold classic soda flavours we all love to seltzer form with zero sugar including: Classic Cola, Cherry Cola, Orange Soda and Citrus Soda. The permanent addition to the Bud Light Seltzer family is available for purchase in 12 oz. slim can variety 12-packs.