SONIC Hard Seltzer continues expansion

SONIC Hard Seltzer announced the continued expansion of its eight hard seltzer offerings into new states: Alabama, Colorado, Connecticut, Georgia, Iowa, Idaho, Illinois, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Montana, North Carolina, New Mexico, Nevada, Ohio, Tennessee, Virginia, and West Virginia.

Additionally, Missouri residents are now able to get their hands on SONIC Hard Seltzer in St. Louis.

Previously only available in seven markets, brand fans and consumers across these states will have the opportunity to grab a pack of their new favoured hard seltzer at select retailers in the upcoming weeks.

According to new reports, the hard seltzer market is expected to reach $49.4 billion by 2028, showing that the category is still highly in demand with no sign of slowing down. 

In its first three months in-market, SONIC Hard Seltzer became one of the top 10 fastest selling seltzer brands nationally. 

With its continued market expansion, SONIC Hard Seltzer is on track to see significant growth across the US.

“Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time,” says Sean Mossman, President of COOP Ale Works, makers of SONIC Hard Seltzer. 

“Expanding into more markets is a natural extension for us as we continue to grow the brand.”

As the consumer profile of seltzer drinkers continues to expand, so do the occasions for drinking a SONIC Hard Seltzer. 

SONIC Hard Seltzer can be enjoyed on its own or as a core ingredient in a delicious cocktail for added effervescent flavour and fun. 

Each offering provides a modern and craveable take on fan-favourite beverage flavours.

SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. 

The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. With 100 Calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV.

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