RTD hard seltzer gets new flavours and wider distribution
Ready-to-drink hard seltzer brand SESH has expanded its range with four new flavours and will be distributed in eight new US states.
In addition to SESH’s current cocktails: Mojito, Gin & Tonic, Paloma and Moscow Mule, SESH’s lineup will now include a Spicy Mango Margarita, Whiskey Soda, Whiskey Ginger and Mimosa beginning in March.
All of SESH products will be distributed in 12 key states, expanding from four, with retailers including Kroger, Walmart, Winn Dixie, Total Wine, and many more beginning March 2022.
“Innovation is at the core of everything we do, and we always intended to build SESH beyond the initial four drinks,” said XED Beverage co-founder Ezekiel Bronfman.
“After establishing a strong following and demand around the first four flavours, we have heard our customers’ requests to add new cocktails to our lineup. With the incredible velocity and rate of sale metrics we are seeing in our first four test markets, we are incredibly excited to expand this brand with some of the best retail partners in the country.”
In addition to SESH’s current distribution in Illinois, New Jersey, New York and Ohio, it will be expanding its footprint to include Florida, Georgia, Maryland, Massachusetts, Nevada, Pennsylvania, Rhode Island and Tenneseee.