Hard Rock launches RTD canned cocktails
Hard Rock International announced a second partnership with Stewart’s Enterprises, Inc. this one to launch Hard Rock RTDs.
The Hard Rock RTDs comprise Margarita, Mojito, and Moscow Mule, iconic cocktails which are inspired by those expertly made at Hard Rock International properties worldwide, ranging from the beloved Hard Rock Cafes to the iconic Hard Rock Hotels to the booming Hard Rock Casinos.
At 8% ABV in 12-ounce cans, the RTDs will be sold in single flavour 4-packs (SRP: $12.99); and in mixed 6-packs, containing two of each flavour (SRP: $19.99).
Distribution agreements are signed in multiple states. The licensing partnership between HRI and Stewart’s Enterprises, Inc. was negotiated by Broad Street Licensing Group (BSLG), a recognised leader in international brand licensing.
Kimberly Manna, the Senior Vice President of Retail and Licensing for Hard Rock International, says: “We’re excited to further extend the brand into the fastest growing spirits category of RTD cocktails offering our international fan base the chance to bring Hard Rock home.”
Tony Gaines, CEO of Stewart’s Enterprises, Inc. adds: “Hard Rock Hard Seltzers got off to a great start last year and are sold in stores such as 7-Eleven, Circle K, and Total Wine. Both the seltzers and the RTDs were served at events surrounding Super Bowl LIV and people loved them.”