Modelo releases new canned products
Modelo announced the introduction of new product offerings, including expansions on their popular flavour-forward Cheladas and new test offerings such as a premium light beer, Modelo Oro.
As the No. 2 beer brand in the U.S.1, Modelo Especial is bolstering its leadership in the high-end beverage category with an expanded portfolio that addresses the flavours and varieties fans look for in an authentic Mexican beer brand.
The new offerings include:
- Modelo Chelada Naranja Picosa – available nationally
- Modelo Chelada Limón y Sal, 12 oz. 12-pack – available nationally
- Modelo Oro – available in Charlotte, NC; Fresno, CA and Houston, TX
- Modelo Cantarito-Style Cerveza – available in Atlanta, GA; San Diego, CA and Arizona
- Modelo Ranch Water – available in Texas and New Mexico
“In addition to being the No. 2 beer brand in the country, Modelo Especial is the best-selling beer in nine key markets throughout the US, with plenty of room to grow. While we will continue to drive our flagship offering, we hope these innovations will continue our momentum and bring new opportunities for drinkers to enjoy Modelo products,” said Greg Gallagher, Vice President of Brand Marketing, Modelo.
“We are the No. 1 line-up of Cheladas in the U.S. and the brand driving all category growth, so we are committed to investing in new flavourful options and delivering sizes that consumers want.”
Available nationally, the brand is releasing a 12oz 12-pack of the popular Modelo Chelada Limón y Sal flavor to make it easier to share when celebrating the Fighting Spirit with friends.
The newest, vibrant flavour in the Chelada lineup is Modelo Chelada Naranja Picosa – a fun and zesty blend of refreshing flavours including orange, lime, salt, and a hint of spice.
Modelo’s innovations will bolster the brand’s continued growth, as evidenced by its sales: as of January 2022, Modelo is the No. 1 growth beer brand, up 13 percent in extra sales compared to the same period in 20214.
“When developing our regional product innovations, we aimed to test new offerings that consumers are asking for in key markets – with the authenticity that only Modelo can bring,” said Saúl Trejo, Senior Brand Manager, Modelo.
“We know that consumers are increasingly reaching for lighter, more premium sessionable offerings, so we developed Modelo Oro, a light cerveza that seals in Modelo’s golden flavour.
“Meanwhile Modelo Cantarito-Style Cerveza is inspired by the vibrant cantarito cocktail from Jalisco, Mexico – a drink to celebrate the strong Mexican culture and heritage we see throughout the U.S.”
Modelo’s new premium light beer offering is Modelo Oro, a time-crafted and premium light beer with an exceptionally smooth, crisp clean finish.
Modelo Ranch Water is a crisp spiked sparkling water crafted with real flavour and Mexican ingredients – with a splash of real Mexican lime juice and a hint of 100% blue agave.
Modelo Cantarito-Style Cerveza is a light lager made with a hint of real grapefruit, orange and lime juices.
For more information on these innovations and other Casa Modelo products, visit www.modelousa.com.