Monaco Cocktails expands portfolio with new canned beverage

Monaco Cocktails, a leading line of premium ready-to-drink, spirit-based canned cocktails from Atomic Brands, announced the launch of its latest addition to the portfolio with the new Watermelon Crush variety.

Launching just in time for spring and summer sipping, Watermelon Crush is the quintessential tequila-based cocktail to enjoy all season long. 

Ready to drink straight from the can, this fusion of fresh watermelon with agave tequila flavors creates a refreshingly fruity canned cocktail. 

As with all Monaco Cocktails varietals, the new flavour features two shots in every 12 oz single-serve can, 9% ABV and no gluten or malt.

“With tequila remaining one of the fastest growing liquor categories and watermelon positioned as one of the most beloved fruits in America, the opportunity is ripe to introduce the ultimate mashup of these refreshing, on-trend flavours,” said Don Deubler, CEO of Atomic Brands. 

“On the heels of the great success we’ve seen with the recent launches of our Lime Crush and Sun Crush flavours, we’re delighted to expand our agave tequila cocktail portfolio with the new Watermelon Crush, to continue delivering on the flavours and innovation our customers crave. 

“Just as the weather starts to warm up, consumers can cool down and indulge in the bold, refreshing flavours of Watermelon Crush in a sleek, single-serve can, no matter where their next party takes them.”

Watermelon Crush joins Monaco Cocktails’ existing lineup of diverse, refreshing varieties including Lime Crush, Sun Crush, Purple Crush, Blue Crush, Citrus Rush, Tropic Rush, Cranberry, Black Raspberry and Mango Peach.

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