New partnership for Ball and Sodexo

Ball Corp and Sodexo

Ball Corporation and Sodexo Live has announced an expansion of their multi-year partnership to bring Ball Aluminum Cups to communities visiting major venues and events across the United States.  

Together with Sodexo Live!, Ball is encouraging recycling and sustainability behaviors among sports fans, concert-goers, and other communities.  

We are a forward-looking company that is always seeking new ways to provide impactful solutions to our clients and guests,” said Steve Pangburn, CEO, North America, Sodexo Live! “This expansive partnership with Ball is an example of how we are lowering our environmental impact across venues, in an authentic way that excites the fans and guests we serve each and every day.

This initiative aligns with the overarching goal of Sodexo’s Better Tomorrow 2025 efforts, which aims to make every day better, safer, and healthier for 75 million consumers around the world. It consists of nine robust commitments designed to reinforce the culture of responsible behavior throughout the business. 

Through a nation-wide partnership with Ball, Sodexo Live! venues currently house millions of Ball Aluminium Cups that are available to fans across the US. Landmark sports venues include Lucas Oil Stadium in Indianapolis, T-Mobile Park in Seattle, and First Bank Amphitheatre in Nashville. The cups are also available at Hard Rock Stadium in Miami, where they helped drive sustainability at the Big Game in 2020 and will be available to fans attending the upcoming Formula 1 Miami Grand Prix from 6-8 May 2022. For those celebrating from home, aluminum cups are also available for purchase on Amazon and in select grocery retailers and mass retailers including Kroger, Target, Walmart and more.

We believe sports and entertainment can truly influence fan behavior and sustainable habits for the better,” said Dan Fisher, President and CEO, Ball Corporation. “That is why, at Ball, we are committed to partnering with venues, teams and players to increase use of infinitely recyclable aluminum beverage packaging, strengthen in-venue recycling, and educate fans on how they can live more sustainably.

We are excited to expand our partnership with Sodexo Live! and are looking forward to bringing communities across the country a more sustainable way to enjoy their beverages.

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