Sarah Jessica Parker helps launch canned cocktail
Film and TV star Sarah Jessica Parker has developed a new canned cocktail through the company she helped launch – Thomas Ashbourne Craft Spirits.
The Sex and the City star launched the new canned, and bottled, beverage – The Perfect Cosmo by SJP – across the US.
Thomas Ashbourne Craft Spirits is a brand-new pre-made cocktail company founded by a group of celebrity partners that include Parker, John Cena, Ashley Benson, Rosario Dawson, Vanessa Hudgens, and Playboi Carti.
“We’ve been focused on sourcing high-proof, premium spirits with the best natural ingredients to elevate the Thomas Ashbourne portfolio above the pre-made cocktail standard,” says CEO Cara Kamenev in a press release.
“With the help of our celebrity partners, each flavour profile was meticulously crafted and demanded the highest standards in taste, quality, and sophistication. We’re here to dispel the myth that bespoke, high-end cocktails can only be enjoyed in certain settings, by certain people.”
“I’ve tasted some pretty extraordinary cocktails over the years and in my travels, but our Thomas Ashbourne Perfect Cosmo is up there among the very best,” says Parker herself in the press release.
“We took the process very seriously; tasting different recipes, exploring a variety of ingredients, and seeing how flavours can come together like art. This particular cocktail, while being closely associated to a well-known character I’ve played for many years, is also a personal favourite in my own life. I hope others find it as enjoyable and refreshing as we do.”