Bread & Butter Wines announces the launch of its newest addition to the portfolio, Canned Pinot Noir, and is rolling out across the US.

The brand is the fastest growing top 10 wine brand in the $12-$14.99 category, according to an AC Nielsen report.

Bread & Butter Winemaker Linda Trotta said: “I am really happy with how this wine shows in cans. It tastes just the same as it does in bottles. Now it’s even more simple to enjoy!”

This ‘undeniably juicy’ Pinot Noir bursts with black cherries, raspberries, and a touch of cassis. Rich flavours of fresh fruit join with soft oak to create a beautifully long, smooth finish. Bread & Butter say it pairs well with everything from roasted vegetables and savoury meats to on-the-go occasions including picnics and hikes.

“Canned wine is going mainstream,” said Jeff Ngo, Senior Vice President of Marketing for Bread & Butter Wines. 

“With our existing bottle format of Bread & Butter Pinot Noir holding steadfast in the #1 spot in its segment along with the seasonal transition to spring and summer outdoor activities, we are seizing the opportunity with the launch of our beloved Pinot Noir in cans.”