Bonterra adds to canned wine offering
Bonterra Organic Vineyards is building on its impressive growth trajectory and success with the release of Bonterra Bubbles.
The new collection of fizzy 250ml cans aims to meet consumer demand for two surging categories: organic products and RTD (ready-to-drink) offerings.
Available across the US, Bonterra Bubbles debuts with a California Rosé and Brut, priced at $4.99 per can.
This innovation follows the brand’s 2019 release of still canned wine in four-packs, the first nationally available organically farmed wine in cans.
“With the increasing variety of consumption occasions, the release of Bonterra Bubbles expands how, when and where consumers can enjoy Bonterra,” said Hilary Butler, director of marketing for Bonterra.
“This expansion into sparkling canned wines signals our continued commitment to deliver on consumer trends and values. Bonterra Bubbles offer the same great quality as our acclaimed 750ml portfolio and will certainly be a crowd pleaser.”
“Organic winemaking is all about balance, and these cans strike the perfect balance between good quality wine and a style that doesn’t take itself too seriously,” said Winemaker Jeff Cichocki.
“The versatility that comes from the purity of fruit flavor, lively acidity and carbonation, opens the door for fun and sometimes unexpected pairings: crispy, panko-crusted onion rings are my go-to for our Rosé. At the end of the day, the only guideline when cracking open a can of Bonterra Bubbles is to simply enjoy it.”