British hard seltzer brand launches in US

British-based hard seltzer brand Berczy announced the launch of their new US distribution, kicking off with new retail channels in New Jersey. 

Coinciding with their signed distribution deal with Kohler Distributing and MHW, this launch marks the first market expansion of a European hard seltzer brand landing on shelves in the US.

While New Jersey is the first state to sell Berczy, additional states will be stocking the brand throughout 2022, alongside the support of five new US based investors.

Boasting multiple award-winning recipes, Berczy is now being produced in Utica NY, using premium, four-times distilled vodka and real fruit, an effort that will aid in building out the premium end of the RTD market. 

To support the community on a local level, 1% of Berczy sales made in the state of New Jersey will be donated to the brand’s local charity partner, Reclam the Bay, an effort that supports education and environmental protection along the Jersey shore. Also dedicated to reducing their carbon footprint, the brand has elected to offset all carbon emissions from their production to further solidify their sustainability credentials.

Of the New Jersey expansion, brand co-founder Nick Graham said: “We have been working on our US venture for over 12 months now, taking on qualified and high profile investors to supercharge our launch.

“We are aware of the huge growth potential and opportunity for a premium, spirits based hard seltzer to succeed in the US. Thanks to our award-winning flavours and compelling marketing proposition, we are confident Berczy will stand apart from the competition within this growing category.”

Aiming to leverage the growing demand of ready to drink, spirit based products with a premium vodka base, real fruit combinations and a distinctly British philosophy, Berczy is available for sale throughout New Jersey, rolling out in Shoprite locations and state-wide Bottle King locations as of May 24th, with additional retailers joining this summer. 

Cans of Berczy are available for purchase in single flavour 4-packs for $10.99 MSRP and 6-pack variety packs at $15.99.

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