Canned food sales in Britain rise

APEAL

Sales of canned foods have increased in Britain as consumers look to cope with the cost of living crisis.

Market researcher NielsenIQ, as reported by Reuters, state that canned beans sales role 10% in the four weeks to June 18.

Canned meat sales also went up by 9%.

There were also an increase in sales in other food stuffs, with frozen poultry sales up by 12%, rices and grains 11% and gravy/stock up 9%.

“Shoppers are starting to make different choices in how to compensate for their rising cost of living. For some households, the way to save money is to buy cheaper products,” Mike Watkins, NielsenIQ’s UK head of retailer and business insight said.

Total grocery sales in the four week period up to June 18 rose 1.5%, but that was largely due to the Queen’s Platinum Jubilee and the hot weather.

Supermarket store visits rose 7%, which resulted in an extra 31 million trips.

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