Joe Jonas partners with Ohza for canned cocktail
Ready-to-drink canned cocktail company Ohza, announced that globally renowned musician and actor, Joe Jonas, has joined the brand as an investor, and partnered to launch his own product line, Fizzy Sangria.
Fizzy Sangria is the original canned mimosa company’s first product line extension. Joe’s Fizzy Sangria, made with 100% real juice and sparkling wine, is offered in two flavours: Red and White, both with an SRP of $9.99 per 4-pack via 12oz standard cans.
Joe Jonas made a personal investment into Ohza, formalising his involvement with the company and will lead various marketing elements of Fizzy Sangria, alongside Ohza’s team, supporting the brand across the country.
The launch of Fizzy Sangria marks the arrival of the first sparkling and ‘better-for-you’ pre-mixed sangrias on the market.
“A long-time in the making, I am so pumped to bring Fizzy Sangria to life alongside the team at Ohza. Sangria is my favourite beverage and I’ve been perfecting my recipes for years serving to friends & family poolside and at any gatherings.
“Not only is my Sangria delicious, but it’s also great to serve for any occasion. As one of the most consumed cocktails across the country and around the world, I couldn’t be happier to introduce Fizzy Sangria. I look forward to having a lot of fun supporting and building the brand,” says Jonas.
Ohza was launched in 2019 by drinks entrepreneur Ryan Ayotte as the ‘original canned mimosa’ and has since become one of the leading RTD canned cocktail brands on the market.