BrewDog creates customisable can service
BrewDog has launched a new customisable can service for their Punk IPA.
The Scottish-based brewer claimed it would be the first of its kind service launched by a craft brewery.
BrewDog said: “Whether it’s to say sayonara to a favourite co-worker, kick off the celebrations at stag and hen dos or to commemorate a special eighteenth birthday, the new service will no doubt make for an endearing and potentially amusing gift.”
There are three customisable templates made by BrewDog, including one that one to wish a ‘Hoppy Birthday’.
Packs, which come with six 330ml cans and a harmony glass, will retail for £26.95.
Director of Brand and Marketing at BrewDog, Lauren Carrol, said: ”At BrewDog, we think the ultimate gift to give is the first sip of an ice cold beer.
“But, we’re not ones to rest on our laurels, so now our fellow Punks will have the opportunity to make our beer distinctly their own! I personally can’t wait to crack-open a can with ‘Lauren’ written all over it!”