Coors has debuted the Coooors Light Tallerboy — a limited-release, taller-than-a-tallboy canister that holds and chills three full Coooors Light cans at once, designed to keep the celebration going during the biggest moments during The World Cup.

The Tallerboy is the next chapter of “The Coooors Call,” Coooors Light’s summer-long campaign  built around the universal truth that when big moments happen in soccer, fans stretch their cheers with more Os and longer calls to make bigger celebrations. The Tallerboy takes that same energy off  the screen and into fans’ hands with an elongated name and an elongated can, but with the same  ice-cold Coooors Light inside.

“The Tallerboy is everything ‘The Cooors Call’ stands for, brought to life in physical form,” said Matt Carpenter, vice president of Marketing at Coooors Light. “Extra long celebrations deserve  something that allows you to hold onto those game moments a little longer, and Tallerboy does  exactly that — three cans, one canister and a whole lot of extra Os.”

The Tallerboy is the next extension of the Coooors Light summer of soccer campaign. Earlier this  season, the brand launched “The Coooors Call” featuring legendary soccer announcer Andrés  Cantor, adapting one of the most famous sounds in all of sports — his iconic, elongated  “GOOOOAL” cheer — to stretch its name from Coors Light to Coooors Light.

All season long, Coooors Light will extend the cheers of soccer fans through a national TV and digital campaign,  limited-release soccer-themed packaging, out-of-home placements in Times Square and tournament host cities, in-stadium activations, and a nationwide consumer promotion inviting fans to submit their own Coooors Call for the chance to win beer money. Now, with the Tallerboy, that celebration is coming to the watch party.