Sol launches Mango and Chamoy flavour
Sol Chelada is kicking up the flavour with the addition of a new variety that’s set to debut in September: Sol Chelada Mango y Chamoy.
Sol Chelada Mango y Chamoy brings together a complex combination of flavours, with juicy mango and the tang of chamoy, a popular condiment used to dress drinks in Mexico that is a mixture of fermented fruits, dried chilis and lime juice.
“It’s got a really unique flavour profile. It’s sweet, sour, salty and spicy, all at the same time,” says Kacy Raffe, associate marketing manager for Sol.
“Adding chamoy to the rim of a glass or even right on our cans is a serving ritual that’s already practiced by Sol and chelada drinkers right now, so we’re excited to bring the same flavor experience in a ready-to-drink format. There’s nothing else like it in the US”
The new beverage, which checks in at 3.5% alcohol by volume, will be sold in 24-ounce singles in Sol’s key markets, including the Pacific and Central regions (with the exception of Utah), as well as Chicago, Wisconsin, Minnesota and North Dakota.
With the addition of Mango y Chamoy, Sol is beefing up its portfolio in an effort to not only recruit new drinkers, but also to grab share in the growing chelada segment. Year-to-date, the segment has grown dollar sales 10.5% through July 3, according to IRI multi-outlet and convenience store data.