Starco Brands and Whipshots agree partnership
Starco Brands announced a new partnership with Whipshots and the hospitality company, The ONE Group.
Whipshots is a vodka-infused whipped cream co-founded by the global artist Cardi B. The ONE Group develops and operates upscale and high-energy restaurants and lounges.
Through the partnership, STK Steakhouse and Kona Grill restaurants will offer Whipshots as a premium and fun addition to cocktails and desserts.
To launch the partnership, The ONE Group hosted the Summer Solstice, an activation at all STK Steakhouses and Kona Grill restaurants across the country.
“We are thrilled to have Whipshots added to STK and Kona Grill families,” says Manny Hilario, President and CEO of The ONE Group.
“The product is unlike anything else on the market, and we are always looking for ways to engage with our diners in creative and meaningful ways to elevate the vibe dining experience.”
Whipshots comes in three flavours: Vanilla, Caramel, and Mocha. The non-dairy (contains caseinate) and shelf stable whipped cream contains 10% alcohol and is a ‘unique and luxurious addition to any celebration’.
“We are thrilled with how fast Whipshots is scaling across the country both on and off premise. This partnership with The One Group is a significant milestone for the brand,” says Ross Sklar, CEO of Starco Brands.
“We are ecstatic and honoured to partner with such an amazing group and see many opportunities to activate throughout the year providing guests a unique and engaged celebratory experience.
“With this new partnership, more consumers are able to indulge and add a playful shot of sophistication to any drink or dessert via one of the most prominent hospitality companies in the country.”