Woodbridge debuts ready-to-drink wine sodas
A first-of-its-kind wine experience in the US debuts through Woodbridge and their all new Woodbridge Wine Soda.
Woodbridge Wine Soda is a ready-to-drink beverage that combines crisp white wine with the refreshing flavour, sweetness, and pop of everyone’s favourite classic sodas.
These drinks enhance the satisfyingly sweet taste and refreshing fizz of Lemon Lime, Orange, and Grapefruit sodas with an extra layer of fruity flavours and aromas from crisp, high-quality California white wine in a convenient ready-to-drink can.
The introduction of the new beverage creates a new and unique wine experience for consumers that makes wine more accessible and less intimidating. With a flavour-dominant, wine-recessive profile, Woodbridge Wine Sodas are the perfect beverage for people interested in new wine and beverage alcohol experiences that are high quality and fun, but low fuss. These beverages provide the convenience and sociability of hard seltzers without compromising on flavour.
“We at Woodbridge want to liberate drinkers to ‘Wine Your Way’ – to enjoy wine whenever, wherever, and however you want,” said Serena Shrivastava, brand vice president of Woodbridge.
“We know many drinkers want something other than traditional varietal wines, which inspired us to create Woodbridge Wine Sodas to provide consumers with a new way to experience and enjoy wine that is less formal and more fun. We are excited to bring this innovation to wine lovers nationwide and introduce a new way for consumers to explore the wine category.”
The new Woodbridge Wine Soda variety six-pack comes in a recyclable box containing brightly coloured 250ml cans in three flavours: Grapefruit, Lemon Lime, and Orange Soda – a blend of quality white wine and natural flavours, at 7% ABV per serving.
Woodbridge was founded by winemaker Robert Mondavi who was an innovater of winemaking and leader in establishing California’s reputation for quality winemaking on a global scale.