Bud Light celebrates NFL’s return
Bud Light is celebrating the return of the NFL season and its limited edition team packaging will return.
“As the official beer sponsor of the NFL and the #1 best-selling beer brand in America, we know there is nothing quite like the excitement of football season coming back,” said Alissa Heinerscheid, Vice President of Marketing for Bud Light.
“We’re helping fans everywhere start the season right, bringing to life the magical sound of a crisp Bud Light being opened and kickstarting the best time of year.”
Bud Light is once again helping fans rep their favourite team with the return of its limited-edition NFL team packaging that honours 24 teams and their fans’ respective rally cries and cheers.
The new packaging also includes a “For the Fans” pack to rally fans no matter which team they rep. The new Bud Light limited-edition packaging will be available nationally wherever Bud Light is sold.
Bud Light is also bringing the harmonious sound of Bud Light being cracked open to life with “Kickoff Beers.”
Featuring NFL stars Travis Kelce and George Kittle, “Kickoff Beers” remixes an iconic NFL theme song using the sound of Bud Light’s being opened. There will be a :15 version of the spot that will broadcast nationally throughout the duration of the NFL season.