Every Can Counts Recycling Tour gets underway in France

From new brand partnerships and sampling campaigns to the ongoing French Recycling Tour, Chaque Canette Compte (Every Can Counts) has kicked off this summer with engaging recycling activations. 

Partnering up with Tourtel Twist and 1664, Every Can Counts in France have been product sampling and aluminium can recycling this summer at the Asterix amusement park and the gas stations near the busiest holiday driving routes.

Since the beginning of the year, Chaque Canette Compte has been out and about collecting every empty drink can, participating in more than 30 events that lasted 50 days and recycling around 246,000 aluminium cans.

Some of these events include the motorsport race ‘’24 Hours of Le Mans’’ and the cooperation with SIGIDURS, during which a group of municipalities near Paris created and exhibited their own themed and eye-catching PixelCan installations. 

Being more than willing to get their hands dirty while recycling on the go, team members of the Every Can Counts Recycling Tour were also part of Coke’s sampling campaigns that included concerts in the heart of Paris, festivals, such as the Disney Pride, and many more activities all over the country. But the story doesn’t end here since the French Recycling Tour continues its journey to the biggest lakes in the country.

After visiting the metropolitan France in 2021, Guadeloupe in spring and the most popular sites in Paris during the International Recycling Tour 2022, Chaque Canette Compte, along with CITEO, continue their Recycling Tour by visiting popular summer sites in France to raise awareness and encourage more people to recycle their drink cans when out of the home.

From 6 August  to 15 August, the Recycling Tour team will roam the beaches of the largest lakes in France with one mission: to reach as many holidaymakers as possible and separately collect their empties, while educating them about the importance of sorting and recycling. 

“Places for swimming or walking, such as lakes, are key locations for recycling drink cans on the go. So, this is the ideal opportunity for our team to raise awareness about can sorting and recycling, reach more people, answer their questions and inform them.” said Lucien Debever, director of Chaque Canette Compte.

“These natural public spaces are highly popular during summer and our top priority is to keep them clean. In addition, we also invite the local associations concerned, local officials, etc. to come and meet us and roam these lakes together or help us along the way of the most exciting recycling tour,”

“This will be an opportunity for them to highlight the sorting devices that are located around these lakes or in nearby areas, many of which already help to carry out the sorting process when out of home.” Debever added.

This summer will last longer for Chaque Canette Compte, as activations will continue in September, when the ‘’PixelCan month“ will take place with the Marathon de Colmar event.

Also, a second PixelCan activation is going to be set up in Northern France. Once this activation is over, it will be time for the Every Can Counts Recycling Tour to join the Fifa World Cup in Paris.

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