Lavazza brings RTD canned coffees to US Open
Lavazza, is returning as the official coffee sponsor for the US Open taking place August 29th – September 11th while celebrating the renewal of their ongoing partnership until 2025.
The brand will have its ready-to-drink (RTD) organic Cold Brew Coffees available on-site throughout the tournament grounds.
“It is an honour to be back at US Open in 2022 for the Tournament’s return in grand style after two very difficult years, and we are thrilled that our partnership has been extended until 2025. To mark this moment, we will be again serving up new and innovative products to fans, including our ready-to-drink Cold Brew Coffees. This celebration of sports, tradition and excellence is something we look forward to and cherish each year.” said Davide Riboni, President of BU Americas at Lavazza & CEO of Lavazza US.
With cafes located on-site at the USTA Billie Jean King National Tennis Center’s Food Village, Lavazza will be showcasing its latest invention to athletes and fans attending the sporting event with a variety of specialty coffee beverages – allowing attendees to “Sip into the US Open”.
Lavazza’s ready-to-drink organic Cold Brew Coffee products, which will be showcased for the first time at this year’s US Open, marrying coffee excellence with convenience in the form of four ready-to-drink cans: Original Cold Brew, Nitro Cold Brew, Cappuccino Cold Brew with Milk, and Double Shot Cold Brew with Oat Milk.
Each low-calorie can offers premium flavour profiles from sweet and fruity aromas to tastes of nutty, creamy chocolate, helping to elevate the category that traditionally focuses on high caffeine content over flavour quality.