Loverboy announces distribution deal
Loverboy – the maker of premium sparkling hard teas, spritzes and canned cocktails – announced the start of a chainwide expansion at Total Wine & More stores, marking the brand’s first national deal with a brick-and-mortar retailer for its entire product portfolio.
Loverboy’s rapid expansion follows its groundbreaking success launching its sparkling hard teas at traditional retail, followed by its exclusively e-commerce introduction of its spritzes and martinis, which were immediately embraced by the brand’s passionate, discerning fan base across 44 states.
While Loverboy’s sparkling hard teas were already available in Total Wine & More stores, beginning this month, fans will also start to see Loverboy spritzes and canned cocktails on shelves at select Total Wine & More stores.
“Our expanded relationship with Total Wine & More is an important milestone for Loverboy. It is yet more proof positive of our vision for our brand and the category we are helping redefine,” said Kyle Cooke, founder and CEO of Loverboy.
“We launched with one product in one state, and it’s been our mission since day one to make it easier for fans across the country to find Loverboy wherever they shop, whether that’s in store or online.
“Total Wine & More is an industry bellwether and one of the nation’s premier destinations for alcohol. Their faith in what our brand will deliver speaks volumes.”