FRESCA canned cocktails hit shelves
FRESCA Mixed debuts on retail shelves across the United States, giving fans who love to pair the soft drink’s grapefruit-citrus taste with an alcoholic canned cocktail option.
The pre-mixed, ready-to-drink alcoholic beverages are crafted with real spirits that complement the classic flavours of FRESCA, bringing a modern and elevated experience to social gatherings. Two 100-calorie, zero-sugar, 5% ABV varieties—Vodka Spritz and Tequila Paloma—are available in four packs of 12-oz. cans sporting a sophisticated yet distinctively FRESCA packaging design.
FRESCA has been a household staple since 1966, when it hit the market as The Coca-Cola Company’s second low-calorie beverage. The unique drink was positioned both as a mixer and a refreshing sparkling beverage alternative to bottled waters and seltzers.
Constellation Brands will produce, distribute and market FRESCA Mixed through a brand authorisation agreement with The Coca-Cola Company. The high-end producer and marketer of beer, wine and spirits brands has distilled manufacturing and operational capabilities and expertise, as well as a national distilled distribution network with access to retailers who sell distilled alcoholic beverages.
“We know that many FRESCA drinkers enjoy it as a mixer with alcohol spirits to create their favourite cocktails, in addition to enjoying it as a citrus sparkling drink,” said Dan White, Chief of New Revenue Streams (NRS), The Coca-Cola Company North America.
“With the Constellation Brands teams’ consumer-first approach and distilled beverage expertise, coupled with the delicious and classic grapefruit FRESCA recipe created by The Coca-Cola Company, we believe people are going to be curious and excited to try the new FRESCA Mixed canned cocktails as it hits shelves.”